Privacy Policy

1. Overview

1st Phorm is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect information when you access our website(s) or use the 1st Phorm App.

By using our Services, you consent to the data practices described in this Policy.

2. Information We Collect

We may collect information including:

• IP address and device information
• Browser type and operating system
• Pages viewed and interactions
• App usage data (features used, session duration)
• Information you voluntarily provide (e.g., account details)
• Step count and physical activity data collected from wearable devices or health platforms you choose to connect, including Apple Health, Garmin, Oura, Polar, WHOOP, and Google Health

3. Health & Wearable Data

When you connect a wearable device or health platform, we collect step count data solely to power your activity tracking, leaderboards, and advisor dashboard. We do not use health data for advertising, and we do not sell health data to any third party. You may disconnect your device at any time from the Connect Device screen, and you may request deletion of your health data by contacting apphelp@1stphorm.com.

4. How We Use Information

We use information to:

• Operate and improve our services.
• Analyze usage trends.
• Communicate with users.
• Comply with legal obligations.

5. Sharing of Information

We may share information with:

• Wearable integration partners and our health data middleware provider, Rook Technologies, solely for the purpose of retrieving step count data from devices you have authorized to connect.
• We do not sell or share your health data for advertising purposes.
• Legal or regulatory authorities when required.
• Successors in the event of a business transaction.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance functionality and analyze usage. You may adjust browser settings to manage cookies.

7. Data Security and Retention

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, loss, misuse, or alteration. While we strive to protect your information, no security measures are perfect, and we cannot guarantee absolute security.

We retain personal information only as long as reasonably necessary to fulfill the purposes outlined in this Policy.

8. Children's Privacy

Our Services are not intended for children under the age of thirteen (13), and we do not knowingly collect personal information from such children. If we learn that we have collected such information, we will take reasonable steps to delete it.

9. Your Rights

You may request:

• Access to your personal data.
• Correction of inaccuracies.
• Deletion of data.
• Objection to certain processing activities.

10. Changes to This Policy

We may update this Policy periodically. Continued use of the Services constitutes acceptance of the updated Policy.

11. Contact Us

Questions or concerns regarding this Privacy Policy may be directed to:

apphelp@1stphorm.com